Asustek's Ultrabook Laptops Hit Market
05.02.12
, a globally top-5 PC vendor by market share, has started promoting Zenbook ultrabook laptops in the global market, challenging
Apple’s
MacBook Air, with simultaneous presentations by the chairman Jonney Shih and CEO Jerry Shen in New York and... Perhaps inspired by its successful marketing strategy for Eee PC netbooks, Asustek regards ultrabook PCs as a new product category, dubbing them Zenbook to help differentiate Compared to MacBook Air that is priced at between US$999 and US$1599, Zenbook comes with screen sizes of 11. Shen said plans are to launch five to six different models of Zenbook initially worldwide.